Digital Marketing trends for 2024 are evolving fast and there are new techniques that will make everything faster and more accessible. Staying ahead of trends it’s crucial nowadays, as the market is always changing and consumers demand innovation. Furthermore, Digital Marketing is changing and, as we dive into this new year, there are new tools available for any strategy you are developing.
The internet, the way consumers can reach what they need, and how AI is taking the market, it’s shaping the way we consume. This new environment can be helpful, but you need to know about the new trends, and you must comprehend how to use them. Here, we will tell you about the most recent trends and how to exploit most of them.
Artificial Intelligence will change Digital Marketing
Artificial intelligence is being used now to produce content, strategies, and more. Even though many of these tools still can compete with humans, marketers can use them to shape plenty of ideas. Multiple ventures now adapt most of the IA alternatives online to be part of their tools, even creating their own version of AI. Thanks to this, many employees can develop ideas that will be analyzed and shaped in seconds.
We believe that in 2024, in digital marketing, many professionals will explode to deliver results faster. Their capacity to analyze vast amounts of data make it possible for them to create content, answer FAQ from customers, and predict possible customer behavior based on previous interactions. This means that, in the long run, you could program your own AI to make your job easier, or you could develop ideas at a faster pace, in comparison with today.
Improving human content and its development
Content has changed, and most customers want real, engaging, authentic content that aligns with their views. Storytelling it’s more important now than ever, being key to creating almost a personality for every brand. Just creating senseless content won’t get you more leads. Speaking through emotions or on a more human level can be a game changer. Try to create content that uses the same language, in the same situations, as your customers.
This doesn’t mean that you have to create a whole new story for your brand, or you must always appeal to emotions to get customers. Nonetheless, this means that you need to think better about what kind of content you are creating, taking into account how your clients will understand what you did. Try to simplify the content as much as you can, and deliver it in a friendly way.
Immersive Digital Marketing
This is probably the newest, thanks to the substantial development behind virtual and augmented reality. Immersive Digital Marketing it’s able to be interactive and can capture any customer. There are multiple ways to become interactive, some being easier than others, which means that you can achieve the same results with very different budgets. Some of the newest methods are:
Augmented Reality (AR) and Virtual Reality (VR) Integration
AR and VR technologies are becoming more and more accessible and common, having in our phones a portal to multiple AR-focused apps. Many marketers have developed strategies with this in mind, creating interactive products and immersive content for their clients. Thanks to this, many have shared stories where you are the protagonist, or experiences such as parties, that you can enjoy no matter where you are.
Interactive videos and polls
Thanks to multiple apps, now clients can interact with videos, and answer surveys in no time. Also, there are multiple poll tools available for free online that make it possible to create original, and creative polls to gather more information from your clients. Meanwhile, the videos focus on reaching and entertaining more clients, polls are excellent tools for data recollection. As the clients wander in the location you are trying to sell, they also get to know more about what they can experience and the quality of the services you provide.
In the particular case of interactive videos, most companies use them to share 3D tours and the like with their clients. With this, most of them can have access to their services without having to leave their house. On the other hand, quizzes and polls are a fun, more relaxed way to get information from your clients without having to be invasive.
Hyper-Personalization
Most gadgets, apps, and websites, have access to our personal information and they use it to personalize our search results according to our interests. Most countries have made restrictive laws against the misuse of personal information, which means that you don’t need to worry about what your gadgets can learn about you. With that being said, marketers have found ways to use, in a responsible way, personal data to improve the way they sell and reach clients.
If you combine the gathering of personal information with the proliferation of smart devices, marketers also can get information this way, tailoring and optimizing voice search. Digital Marketing in 2024 needs to think about how their clients talk, so they can reach for keywords based on the way they search through their smart devices or voice-activated devices.
Finally, you can make your brand more human by curating your content based on every client’s history and interactions with you. Presenting options that align with the ones that a client liked before, or having a list of what think might be in their interest can save a lot of time for clients and get you leads with little to no programing.
Metaverse and Social Media Digital Marketing it’s the Future for 2024
Using online platforms and social media it’s basic for any rand that wants to succeed in sales and reach more leads. Thanks to this, ephemeral content, or short-lived content, is available for less than a minute, it’s the norm right now. Generating these videos can give any brand or service a sense of exclusivity, and can help the venture reach more clients in a more organic way.
The Metaverse is related to social networks now, being a new platform to develop new ways to create advertising for free. This tool has proven to be the future, in the long run, thanks to the multiple investments huge brands have made in it. Here, you can interact and create communities that, eventually, will use this method to buy products.
Sustainability and Ethical Digital Marketing
Consumers now focus on politics, social, and environment issues, and they hope that the brands they follow align with their belief systems. Ethical practices and sustainability aren’t a must, but for 2024, having better ethics can get you more clients. This is why ethical marketing is gaining momentum, and for many marketers, it’s the only way of marketing that can exist in this era.
