Digital marketing topics for theses

Digital marketing topics for theses

With such a wide spectrum, anyone would think that choosing digital marketing topics for thesis is a real ordeal. Thinking between what is interesting and innovative can be exhausting. So, we offer you another perspective to select the correct one.

Read us until the end not only so that you know which are the best topics digital marketing to develop today, but also why, and how, you should choose them.

Topics for a Digital Marketing thesis: where should you start?

When you are about to start your digital marketing thesis, you will need to choose just one topic so that you maintain your focus. It is important to keep in mind that, once you have completed this stage, the experience you will have acquired in the topic you worked on will be a lot.

Why do we take a few seconds to tell you something that seems obvious? Because, once you enter the job market, in case you have not yet done so by the time of your thesis, that topic can serve as a reference. of your knowledge and skills.

So, don’t choose a topic just because it seems to be trending at the moment, or is the one that will give you the least headaches. The best thing you can do is choose a topic for a digital marketing thesis from pure common sense, which is related to your future aspirations.

What will you gain if you do it this way? You will be closing a stage of your life, and, at the same time, you will be opening the path that you will have to travel once you begin the next.

But don’t worry, in case you still don’t know what topics you can work on, we have a couple of examples for you.

Best topics for your digital marketing thesis

The possible topics for a digital marketing thesis can be very varied, so we will give you a look at the various axes of work so that you can choose an area in which to specialize when doing your final project:


A possible topic for your thesis could be creating an online store. Within the axis, it is also possible that the purchasing process, customer service, and after-sales service at work are contemplated.

Online advertising

Although it is a very popular option, it is important that you do not forget that not all advertising is found on Google. Therefore, don’t miss the opportunity to evaluate if you would like to work focused on other types of spaces.

This is a point that can open many doors for you on a professional level. If you decide that your career will be focused on online advertising, you can start paving the way from your thesis.


We have already mentioned it briefly, so we couldn’t skip the opportunity to mention the development of advertising ads in Google Ads as one of the best topics for a digital marketing thesis.

As in the previous case, it is a market with high demand. If you are interested in building a professional profile within the axis, you can opt for this area to focus on your final work.


One of the proposals that we can make to you within the axis is to develop SEO strategies on websites with the intention of improving their sales, you will see how interesting it is!

On the other hand, you can also work on optimizing the positioning of a certain page, taking into account the keywords and the established objectives. There is a lot of fabric to cut within the theme!

Social Media Management

One of the answers that many students find to what to do for a digital marketing thesis project is to prepare a social media plan for a company.

However, this is not the only thing you can work on. Another good option is to focus on working with brand campaigns, reputation, and all aspects that are linked to social networks.

Web Analytics

Measurement is taken as one of the fundamental elements when you want to know the results that the various campaigns that are developed within digital marketing are having.

If you decide to develop an analytics job, you will be gaining experience within what is considered an essential area in the work field.

Mobile marketing

If you would like to develop a big final project, perhaps you should focus on the great opportunity that mobile phones give you.

A very good idea is to delve deeper into the particularities of media consumption. If you talk about it in your first job interview, we assure you that you will position yourself very well on the list of candidates.

Business Intelligence

Within this aspect, we can talk about topics such as data mining and data management. Fortunately, for you, this is a field that is gaining incredible strength, and is expected to be one of the most in-demand in the near future.

One of the benefits of the above is that there are still very few professionals specialized in the area, so you can be one of those who take the first steps before others think of it.

Smart business and marketing

We close with what is a line of research focused on the study of the use of tools, and the ways in which marketing processes are studied, with the intention of guaranteeing the greatest possible reliability in the collection. of information and data that allow the identification, and satisfaction, of market needs.

As you will see, something extensive. But its importance is based on trying to help solve the challenges that organizations face in the use of information for both planning and business strategy.

Did you like any of the digital marketing topics for thesis that we have proposed?

Now with the knowledge of all the digital marketing topics for thesis that we have proposed, select those that have caught your attention the most and do in-depth research.

End up choosing the one that goes hand in hand not only with your current skills and knowledge, but with those you hope to develop in the future, and we assure you that passion will not be lacking in any part of the process.

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