The benefits of advertising SEO go beyond appearing in the top positions. Good SEO positioning has a direct impact on the success of your online digital marketing strategy, since your website is the digital showcase for your products or services.
Having a website that is optimized will allow you to better achieve your conversion goals, saving you time and money in the long term. If you are still not convinced, we show you more benefits of SEO positioning:
High return on investment
One of the main benefits of advertising SEO is to offer a high return on investment, compared to other forms of promotion in search engines such as Google Adwords. For our website to appear organically on Google doesn’t entail any cost, apart from the service of the SEO professional and that derived from the creation of good digital content to position. One of the main differences between SEO and SEM is that we do not have to pay Google to appear in search results.
On the other hand, its cost is independent of the volume of traffic you manage to bring to your website. For example, if you run a online digital marketing campaign on Google Ads (formerly Google Adwords) you will pay for each click on the ad, therefore each person who accesses your website will have a cost, while with SEO positioning you will always have stable costs. regardless of the number of users who come to your website.
Furthermore, words that generate a high volume of Google searches usually have high bids, especially if they are business keywords, thereby generating very high online digital marketing campaign costs, which many companies cannot maintain in the long term.
Another benefit of advertising SEO related to its profitability is the non-limitation of traffic or time, as happens in adwords campaigns, since in the latter, from the moment the budget runs out or the online digital marketing campaign period ends, you leave to appear in search engines and consequently the website must receive traffic.
One of the advantages of advertising SEO is that it is a long-term online digital marketing strategy. If we manage to have good SEO positioning, upload optimized digital content periodically to the website and carry out a little maintenance, we will not easily be snatched from the top positions in the search engines.
As we have already mentioned in the previous point, this doesn’t happen with Google Adwords campaigns, where once our campaign ends we no longer have traffic.
Increased target traffic
The first 3 positions of the search engines receive more than 75% of the clicks and less than 10% of users go to the second page of the search engines since users prefer to perform a new Google search. These data speak for themselves about how beneficial it is to appear at the top of Google.
To correctly position a web page, it’s necessary to carry out keyword research or study of keywords, to detect all the terms that your clients use to search for your products and services. This will make your traffic quality since you will offer what your customers are looking for.
An added plus to this advertising SEO advantage is that users prefer organic results to paid ones. Many users do not pay attention to Google ads, they skip these positions and go directly to the organic results, since anyone can bid and appear in these positions, while organic results are the reward for a good positioning job and are perceived by users as digital content of better quality and more adapted to their search needs, which generates greater confidence in them.
Promote the website relentlessly
Other benefits of advertising SEO is being able to position our website 24 hours a day, 365 days a year. This is something that does not happen with Google Ads campaigns: when our budget runs out or we stop the campaigns, we will stop appearing in the Google search results.
Advertising SEO is an investment that will give you results over a long period of time. Once your website is optimized, if you upload quality digital content periodically and are monitored to ensure that everything is correct, there will be no one who will make you drop from the top positions.
Creation of good digital content
Google will not put any digital content in first position. Therefore, we must create good digital content that is liked by both users and search engines and that is not duplicated on any other website. To do this, we will resort to advertising SEO digital content writing, which consists of optimizing the text of the website including the main keywords in relevant sites, such as the titles, the metatags, the first paragraphs of the website and in the images. Although we will always keep in mind that it is the user to whom our digital content is directed and to whom we must please first of all, with clear texts that provide relevant information for them.
Increase the visibility of your brand
One of the benefits of advertising SEO is being at the top of Google search results, and this will provide clients and users with a good impression of our brand and we will be able to increase our branding. On the other hand, the more pages we have positioned, the more likely it is that users will see our digital content, access the website and consume our products or services.
Improvements in web usability
Many of the optimization actions improve web usability, making it easier for users to navigate and perform certain actions on the website, such as making a purchase or registering. When the optimization actions bear fruit, you will see your results ratios in Google Analytics improve considerably. Users will spend more time on your website, visit more pages and the bounce rate will be reduced.
Users know that the digital content offered in the first positions is of quality and this gives them greater trust in these web pages. If Google has positioned us in the top positions, it is because we have carried out digital content optimization tasks and we are going to offer quality digital content to users. On the other hand, as we already mentioned in previous points, many users prefer organic results to paid SEM results, since anyone can pay at a specific time to appear in the top positions.